A robot gives us it’s perspective of what it means to be human in this amazing commercial spot:
Perhaps there are similar themes with what I am doing? Hmm?
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Robot Beach by Matt Forcum
A webcomic about life, loneliness, and robots.
Matt Recommends:
Ugh, I hate to say this, Matt, but I abhore this type of advertising. The message is so beautiful, and so inspiring; the production value and music and everything grabs me, hooks me in, makes me think “ahah! Somebody GETS it! Somebody gets what I’M about!!” And then those last twelve frames totally and utterly shatter all of that by associating that message with a product. Whether it’s “drink Coke” or “Johnny Walker” it’s *facepalm* on this end of the screen.
But I sure get the correlation with Robot Beach, tho! That part is pretty cool.
@flawedprefect, I had the exact same reaction. How the hell does that sell whiskey? Oh, right, by making whiskey part of our HOPES AND DREAMS.
Heh, yeah. I don’t like these kinds of ads either. Cut off the last few frames and it has no advertising value whatsoever. But if it weren’t for (seemingly?) misguided marketing departments, who would pay for cool existential philosophical CG art?
Anyhow, he reminds me of Data. Looks kind of like him (Brent Spiner) as well.
Haha. Yeah, I was thinking the same thing, but I will say this: The next time I go to the liquor store, I may just pick the bottle brought to me by a company who cares about existential themes and robots.
That is a very cool ad even if they actually have to add a bit of advertisement at the end.
This sort of adds always appear like someone came up with a wonderful animation/advertisement/short film and had a bunch of clients bid on who wanted to use it to hawk their product. The add itself is completely detached from what it is supposed to represent. It could have been used for anything from beverages to Depends. All well, great imagery though. i’m a sucker for good computer animation.
Actually PJ, this would make a great Depends commercial.
“You can achieve immorality simply by doing one great thing: Drinking whiskey.”
Unintentional humor ftw
“I’m looking for Sarah Connor.”